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    Major Brands News Blog

    Lubricants for a More Efficient Harvest

    Lubricants for a More Efficient Harvest

    Coming up on harvest time when the fields are ripe with combines toiling into the night. This is the time when drapers, corn heads, and augers get a real workout, typically non-stop in dusty conditions. Time is money, and this is the critical time to keep equipment in the field where it belongs, not in the shop due to frozen gears, overheated transmissions, or failed bearings.

    According to this study, machine downtime reduces the potential in-season harvesting area by 20% and increases costs by 6–7%. In a business driven by season-specific demands, machine downtime can lead to avoidable losses, including premature wear and tear, energy losses, and inflated fuel consumption.

    Take a few minutes to double-check all the lubrication areas of your equipment:

    Motor Oil or Engine Lubricants

    Proper engine lubricants reduce friction and extend engine life. It's also a lubricant that's easy to check, change or top off.

    Transmission Oil

    Transmission oils help ensure gears and bearings within the primary and secondary drive units are turning efficiently, with less wear and tear. According to research by SKF, about a third of the bearing failures are due to improper lubrication.


    Farm equipment travels through water, mud, dust, and dirt, elements that can stress even new machinery to the point of failure if not properly protected. Grease is highly viscous and forms a protective layer over the parts preventing not only friction but can offset the strains placed on the equipment.

    Check the label to see if your lubricant meets OEM specs. And use fresh oil, lubricants, and grease. Don't just reach for dust-covered can in the back of the barn.

    Everyone at Major Brands appreciates the hard work and dedication of the American farmer. And if you can help you in your lubricant decision, we will most certainly will. If we can't, we'll get the answer from our support team back at the Shell labs. Chances are we stock what you need. So visit and choose the proper lubricant for your farming machines.

    What value does a Shell “Prestige” distributor bring to you as a customer?

    What value does a Shell “Prestige” distributor bring to you as a customer?

    Customers of Shell Lubricants Prestige distributors have access to the world-class products developed and engineered by the No.1 lubricants supplier in the world. Shell Lubricants deliver reliable performance and are trustedby prestigious OEMs such as Volvo-Mack, Komatsu, and Mercedes- Benz. Shell has been the No. 1 Global Lubricantssupplier for the last 14 years, a position it has sustained through strong commercial relationships, cutting-edgeproducts, leading technology, a robust supply chain, and an integrated distributor network.

    As a  Prestige Distributor, Major Brands  has  access to Shell proprietary training programs, including ShellInstantExpert, a program designed to help ensure that our team provides the right lubricant recommendations to our customers. Shell Lubricants Prestige Distributors can also provide access to Shell LubeCoach Academy for our B2B customers. Shell LubeCoach Academy provides information on Maintenance Strategies, LubricationTheory/Fundamentals and Lubricant Selection, and customers who have completed the course are well positioned tomake lubricant decisions that improve their Total Cost of Operation.

    Finally, Shell Lubricants Prestige distributors are carefully selected and must follow strict Quality Assurance guidelinesto help ensure that the product delivered to customers meets the same specifications as the product that came off theline at our blending plant. These guidelines are enforced via rigorous announced and unannounced audits.

    Major Brands is proud to offer you Shell’s branded lubricants, we hope to earn and sustain your business for years to come.